Spot By Spot - Our Services
At globalspot, we understand your business is unique and that a ‘one size fits all’ service will not do. By closely examining your creative and communication needs, we determine which elements of our full service suite are spot on to successfully position your product and prominently convey your message. This way, we establish your point of differentiation, making you stand out from the competition.
Click
here for an initial, no-obligation discussion on the services we offer and how we can help you.
Destination Representation - Brand Management
If you’re seeking an experienced destination representative or product marketer in the European market, globalspot can offer you a virtual office of highly capable professionals using state-of-the-art technology without the costly overheads. Running your office from our Munich-based agency is an efficient and effective way to engage with major travel companies and trade partners without the high costs and ongoing commitment of a physical office.
Our Trade and Consumer Marketing service portfolio includes:
- • Strategic marketing counselling (trade/consumer insights, recommendations, short-term conversion, long-term positioning)
- • Implementation of innovative and integrated trade and consumer marketing programs
- • Travel industry marketing intelligence research and trends monitoring
- • Trade engagement with tourism wholesalers, retail travel agents and C+I planners
- • Liason with stakeholders such Tourism Australia, other state tourism organizations, airlines
- • Trade Education, Training Sessions, Trade Show Presence, Roadshow Participation, Famils
- • Relationship building with non-tourism product promotion partners
- • Product Development, Packaging, Enquiry Management
- • Brochure + Product Analysis
- • Strong focus on digital and social media marketing opportunities
- • Social and Digital Media management (Twitter, Facebook, YouTube, Xing)
- • Viral-Marketing, Dialogue Marketing, Online Training Course
- • Branding, Advertising, Collateral Production
- • Promotions + Event Management
- • Market Research + Market Intelligence, Research Focus Groups
- • Information Technology, Web Management
- • Administration, Database Management
- • Budget Management
- • Reporting, Monitoring + Controlling
- • Return-on-Investment Evaluations
Media - Public Relations
From press releases, press kits, and newsletters to press tours, editorial visits and key contacts with journalists from radio, print, television and online media … we create press and publicity material and leverage key media relationships to convey your message to the world - spot on! From seamless editorial to tactical distribution of your written news, from working with individual journalists to planning and executing large press trips …. we provide undivided care and attention to influential decision-makers, thereby enhancing your company’s reputation. And if the news is less than positive, we at globalspot see crisis PR as an excellent opportunity to position our clients positively in the minds of the consumer. With our public relations, we will help your company achieve its full potential - spot on!
Our Media and Public Relations service portfolio includes:
- • Strategic media counselling (insights, recommendations, short-term conversion, long-term positioning)
- • Implementation of innovative and integrated public relation programs
- • Media intelligence research and trends monitoring
- • Strong focus on digital, broadcast and social media opportunities
- • Social and Digital Media management (Twitter, Facebook, YouTube, Xing)
- • Daily contact with media (TV, radio, print, online) and tourism stakeholders/partners
- • Visiting journalist programme: group & individual, experiential opportunities
- • Press conferences & broadcast appearances, including celebrity endorsement
- • Regular press releases, story idea development, forward features & press kit production
- • Media events, functions, meetings, workshops, media missions and awards
- • Media training, interviews & speech writing
- • Use of (ready-to-broadcast) video news releases and podcasts
- • Communication with top travel bloggers
- • Crisis Communications Management
- • Measurement, monitoring and evaluation
- • Data management – contacts, content and image archive management
Digital Marketing
In today’s age of modern communication, traditional news on paper can be slow in reaching its readers. That’s why you need to consider a strategic and dynamic, results-oriented approach using online media and digital marketing. At globalspot, we offer a variety of such services to help connect your business to your customers, converting opportunities into results. Our services extend far beyond the dissemination of electronic newsletters and press releases. We have a fully equipped online press centre which helps us provide regular and spot on news updates. We offer integrated, consumer facing public relations programs based on the growing significance of digital, broadcast, social and mobile channels as the primary information and communication source in addition to traditional media based publicity. We also offer online media planning and buying, online marketing strategies, e-commerce platforms and blogs, forums and viral marketing. Whether it’s helping you retain ongoing business, attracting new business or developing brand identity, through the use of the worldwide web we can help you redefine the way you do business.
Promotions - Product Placement
We believe your brand or destination should be recognised, distinctive and uniquely positioned to appeal to new target audiences. At globalspot, our desire to conjure up new, innovative and unconventional ideas, coupled with years of experience in cross-media and cross-marketing, will help you prominently display your product to the world. Our exclusive relationships with high profile companies from within the fashion, automotive, food and perfumery industries are crucial to establishing the all-important cross sectoral alliances required to capture the imagination of contemporary consumers. At globalspot, we make you stand out!
Advertising
We understand that the key elements of classic advertising --- ads and billboards, trailers, flyers and brochures --- are still vital in retaining existing customers and attracting new ones. At globalspot, we also comprehend the balance between innovative layout and content, as well as the effect of recognition on the purchase decision. That’s why we are able to offer you expert and spot on advice on how your brand can navigate the world of advertising … across time, place and cultural boundaries. We will work with you from creative conception to media planning, buying and evaluation. At globalspot, your success is our success!
Showcase
At globalspot, we understand that customers, destinations and brands are unique. With different markets and various target audiences to consider, we clearly see special creative and communication challenges. By tailoring our services to fit your individual needs, we can provide a solution that is spot on for your business and for your audience.
View Showcase
Please contact us by telephone or email to discuss how we can best be of service to you and your business.
Contact us
